Position: Amazon PPC & Marketplace Analyst
Job Type: Full-Time
Location: 100% Remote work
Working Schedule: US (CST) Timezone
Our client, a rapidly growing eCommerce company with a diverse product portfolio, is seeking a PPC & Marketplace Analyst to join their high-performance team. With a focus on strategic thinking and results, the role involves maintaining and enhancing their presence on Amazon and other e-commerce platforms. Key responsibilities include monitoring account health, managing listings, and optimizing PPC strategies in collaboration with marketing, catalog, and operations teams to drive growth.
Responsibilities:
PPC Management
• Conduct daily monitoring of ads, including search term report analysis.
• Track and optimize TACOS (Total Advertising Cost of Sales) and explore new targeting opportunities.
Account Management
• Monitor account health and feedback to ensure compliance and performance.
• Manage end-to-end Amazon Seller Support cases, ensuring timely resolution.
• Manage deal creation and execution, including coupon checks and pricing updates.
SEO and Reporting
• Update SEO reports to reflect current strategies and performance.
• Analyze Category Listing Reports for insights and improvements.
• Monitor brand performance on all channels (Amazon, Shopify, and TikTok Shop).
Data Analysis and Strategy
• Perform competitor analysis to inform strategic decisions.
• Track and record weekly advertising performance and update PPC call agendas.
• Fill out sales sheets and upload weekly scorecards for performance tracking.
• Deep experience with Scale Insights, Helium10, DataRova, and Amazon Seller Central.
• A keen eye for data-presentation and visualization, providing reports that clearly communicate important information and improve over time.
• You are a process-oriented operator who can take an idea, put it into execution, and explain the results in a concise and efficient manner.
• You have high attention to detail.