Our cosmetics brand is currently going through a refresh period, and we are looking to scale our presence on Amazon significantly. We are seeking an Amazon PPC and Organic Ranking expert to help us boost sales, improve organic rankings, and implement Amazon Vine and other review generation strategies. We need a candidate with extensive knowledge of managing Amazon PPC campaigns and driving sustainable organic growth.
You will be responsible for optimizing our Amazon campaigns, enhancing product listings for better organic visibility, and using programs like Amazon Vine to increase reviews and customer trust. Our goal is to grow our market share and improve profitability.
Key Responsibilities:
• Create, manage, and optimize Amazon PPC campaigns for maximum ROI.
• Conduct detailed keyword research to improve organic rankings.
• Utilize Amazon Vine and other review generation programs to boost product reviews.
• Implement A/B testing for product listings, titles, and images to improve conversions.
• Monitor, analyze, and adjust campaigns based on performance metrics.
• Stay updated on Amazon’s algorithm updates, policy changes, and new features.
• Collaborate with the broader team to align PPC strategy with overall e-commerce goals.
Qualifications:
• Extensive experience managing and optimizing Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Strong understanding of Amazon SEO and organic ranking optimization strategies.
• Proven success with Amazon Vine and review generation.
• Experience with A/B testing and split testing of product listings.
• Proficiency in campaign data analysis and making data-driven decisions.
• Ability to provide regular, detailed performance reports.
Preferred:
• Experience with Amazon Brand Registry, Enhanced Brand Content, and Amazon SEO.
• Experience using Helium 10, Jungle Scout, or similar Amazon tools.
• Familiarity with Amazon DSP (Demand Side Platform) advertising.
Additional Requirements:
• Submit a case study of a successful Amazon PPC campaign you managed, highlighting the strategies implemented, organic ranking improvements, and results from Amazon Vine.
• Provide a brief strategic proposal (300-500 words) on how you would help scale our Amazon presence during a brand refresh period.
• Be prepared to discuss real-world challenges and how you would handle them during the interview.
Compensation:
We offer competitive compensation, with the potential for ongoing collaboration based on performance and successful outcomes.
How to Apply:
Please submit your portfolio or case studies along with your brief strategic proposal for scaling our Amazon campaigns.
