Hello. For this job posting you will need to be Google Analytics 4 certified and have experience setting up GA4 and Google Ads within Google Tag Manager. Here is the project expectations:
1. Setup our Google Analytics 4 account and Google Ads account to work with Google Tag Manager. I will invite you as a user on our current Google Tag Manager account (I tried at one point to set this up and… then lost track of what I was doing). Once this is setup you will let me know and I will then put the Google Tag Manager code on our website.
2. Once Google Tag Manager is on the website, we test and ensure that everything is firing correctly and there is no data duplication.
3. Ensure that our current GA4 “Key Event’s” are set up correctly as it relates to us measuring form submissions. Right now this is setup and I do believe it is working correctly but you will be a second set of eyes to make sure this working properly for the right URL. Right now after form submissions a redirect happens to a thank you page where we measure this interaction.
4. If possible, create a visual funnel in GA4 that shows how many people click our “request a quote” button, how many people then get to this request a quote page and either fill out the information successfully or drop off
