Job Overview
We are seeking a talented and detail-oriented Digital Marketing Coordinator to enhance our dynamic online presence across various digital platforms. This part-time role offers the flexibility of remote work combined with occasional in-office days in Houston, TX, allowing for a balanced work-life structure.
Key Responsibilities
• Social Media Management: Regularly create and share compelling content on platforms such as TikTok, Instagram, and Facebook to showcase our services and engage with the community.
• Online Reputation Management: Actively monitor and respond to Google reviews, ensuring a positive digital footprint and fostering relationships with our audience.
• Messaging & Voice Coordination: Work alongside voice artists to develop inviting hold messages and voicemails that reflect our brand’s identity.
• Website Content Management: Maintain up-to-date and accurate website content that authentically represents our brand.
• Website Redesign Oversight: Spearhead the redesign of our website, aligning it with our brand vision while enhancing the user experience.
• Backlink Management: Perform routine audits on backlinks to uphold quality and rectify any detrimental links.
• Blog & Content Writing: Generate and publish engaging blog posts that inform and educate our patient community.
• Photography & Videography: Capture authentic photos and videos for social media, including dynamic reels that illustrate our team’s character and clinic environment.
• Quarterly Newsletters: Design and send out quarterly newsletters via Mailchimp to keep our patients informed about updates, news, and special promotions.
• Patient Communication: Ensure timely communication with patients regarding news, events, and offerings.
Company Culture And Values
We are not merely an eye clinic; we are dedicated to delivering outstanding vision care to our community. As leaders in the eye care industry, we pride ourselves on being a comprehensive resource, providing a range of services from sports vision training and vision therapy to routine eye examinations. Our culture promotes creativity and a collaborative environment, allowing team members to thrive.
Career Growth Opportunities
This position presents a valuable opportunity to take the lead on significant projects such as website redesign and digital marketing initiatives, allowing for professional growth in digital marketing and project management.
Required Skills
• Proficient in social media management platforms
• Excellent writing and content creation abilities
• Basic photography and videography skills
• Familiarity with website management and design principles
• Experience with email marketing tools like Mailchimp
• Strong communication and interpersonal skills
Qualifications
• 1-2 years of experience in digital marketing or a related field
• Proven expertise in managing social media accounts and digital marketing activities
• A strong portfolio showcasing writing and content creation abilities
Education Requirements
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
Employment Type: Part-Time
