Subject Matter Requirements:
• At least 5 years of Amazon Ads experience
• Minimum of 10 hours per week availability with some Pacific Time Zone crossover…
• Experience managing six-figure monthly budgets
• Strong grasp of data-driven, direct response, KPI-driven lead gen marketing
• Experience with other retail media platforms such as Walmart
• Skai (Kenshoo) and other third-party platform experience a big plus
Key Responsibilities:
• Campaign Management: Develop, implement, and manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to achieve client goals. Ability to manage on other retail media platforms as well.
• Strategy Development: Create and execute comprehensive advertising strategies to drive traffic, increase conversions, and enhance product visibility.
• Data Analysis: Monitor and analyze campaign performance, utilizing Amazon Advertising reports and third-party tools to measure success and identify areas for improvement.
• Optimization: Continuously optimize campaigns by adjusting bids, targeting, and ad content based on performance data and industry best practices.
• Budget Management: Manage and allocate advertising budgets efficiently to ensure maximum return on investment (ROI) and cost-per-acquisition (CPA) efficiency.
• Market Research: Stay current with Amazon advertising trends, tools, and algorithm changes to provide innovative and effective advertising solutions.
• Collaboration: Work closely with internal teams, such as marketing, sales, and product management, to align advertising strategies with broader business objectives.
Client Management Responsibilities:
• Extensive experience working directly with clients
• Experience working remotely
• Experience working as a team lead
• Lead client communications
• Align expectations across team members and clients
• Ensure strategy and roadmap deliver on business objectives
• Strong project management skills
• Responsive, organized, and reliable communication across email, video conferencing, and tools like Slack and Google Apps for Work
Typical Projects:
• Develop Amazon Ads strategy, media, measurement, and implementation plans for campaigns, evergreen initiatives, product launches, and account restructures
• Conduct Amazon Ads audits including campaign structure, settings, landing page, ad copy, and conversion audits
• Develop optimization and growth roadmaps
• Execute keyword research and ad copy creation
• Execute campaign setup, build-outs, cleanup, launches, and regular optimizations
• Manage and monitor budgets and campaign performance
• Provide analysis, insights, and recommendations along with forecasting
• Develop and execute testing plans
