Job Responsibilities:
• Develop and execute early-stage user growth strategies for the app, clearly identifying target user personas and segmentation strategies, and building a systematic growth operations framework.
• Collaborate with the marketing team to acquire target users through various channels, including social media, content marketing, advertising, SEO, and App Store optimization…
• Track and analyze user data to gain insights into user needs and the pain points of habit-forming products, iterating and optimizing growth strategies based on findings.
• Work closely with the product team to design and implement user incentives, notifications, and task systems to improve early user retention.
Qualifications:
• 5+ years of relevant experience in mobile app product/user growths, data analysis, or related fields, with at least 2 years of experience in early-stage user growth.
• Demonstrated experience across multiple marketing channels, particularly in social media, search, advertising, and content marketing, with practical case studies.
• Excellent communication and cross-functional collaboration skills, capable of working closely with product, tech, and marketing teams to drive growth goals.
About the Product:
CAPI aims at bringing a chill new experience for cultivating your habits or achieving your goals in a fun, engaging, stress-free environment.
Caring – We’re here to support you every step of the way.
Attentive – We understand that everyone’s journey is different, and we’re here to listen.
Positive – We encourage progress and celebrate every small victory.
Interactive – Your “capi(capybara)” and friends are always by your side to help you stay motivated
