• Lead execution of the Adobe marketing capabilities and leveraging Adobe suites such as Adobe Analytics, Audience Manager, AEM, Target, and Adobe Journey Optimizer.
• Utilize a range of Adobe tools including Web SDK, XDM schemas, and Adobe Experience Platform tools for seamless data integration, analysis, and optimization.
• Collaborate across teams to integrate and optimize the usage of Adobe Experience Platform tools within existing systems and workflows to maximize efficiency and effectiveness.
• Contribute to the design and implementation of comprehensive data-driven solutions, ensuring alignment with business objectives and scalability.
• Implement robust data governance strategies, ensuring compliance with data privacy regulations and industry standards.
• Create and implement data-centric strategies in line with business objectives, utilizing Google Analytics (GA) and Adobe Customer Journey Analytics (CJA) to measure and enhance performance.
• Leverage CJA to derive actionable insights and trends from extensive datasets, enabling informed and strategic decision-making processes.
Qualifications:
• Bachelor’s or Master’s degree in Computer Science or equivalent field.
• Overall 8+ years of experience in the software development and high-volume enterprise systems.
• 4+ years of hands-on experience in Adobe Experience Platform, specializing in data orchestration and RT-CDP functionalities.
• Proficiency in Adobe Analytics, Audience Manager, AEM, Target, Adobe Journey Optimizer, Web SDK, and XDM schemas.
• Strong understanding of data orchestration practices, workflows, and integration strategies within the Adobe ecosystem.
• Proven track record of successfully implementing data-driven solutions aligned with business objectives.
• Excellent communication skills, capable of effectively collaborating with cross-functional teams.
• Demonstrated capacity to strategize, plan and execute multiple priorities within a dynamic environment, ensuring the prompt delivery of top-quality AEP solutions.