Description:
• Execute campaign trafficking, optimization and reporting of direct & programmatic retail media business
• Support daily execution and optimization of digital marketing campaigns
• Manage campaigns to weekly and monthly budget goals and analyze performance data
• Lead the trafficking, management, and optimization of advertising campaigns leveraging 3rd party platforms
• Work with internal & partner Client Services to ensure campaigns meet client requirements
• Create a data-driven approach for reporting and insights to foster training needs
• Collaborate with internal digital teams and Client Services for efficient campaign management
• Support campaign and creative QA including troubleshooting issues
• Collaborate to build inventory management processes
Requirements:
• Bachelor’s degree in Bachelor’s Degree in Marketing, Advertising, Economics, Statistics, Engineering or Business
• 3 years of progressive experience in Digital Ad Sales Operations, including at least 3 years of team management experience
• 1 Year of hands on keyboard experience with ad servers and ad management technology (GAM required, DMP or CDP required, DSPs required, video & creative hosting platforms preferred) and troubleshooting tools (Charles proxy, HTML5 Validator, Ghostery etc.), including a point-of-view on viewability, ads.txt and ad tagging
• 1 Year of experience with verification tools (comScore, IAS, Double Verify, MOAT)
Benefits:
