Copywriter Full-time, 100% Remote
The Opportunity:
We’re seeking an experienced email copywriter who can own our email program while supporting other key marketing initiatives. The ideal candidate combines strategic thinking with exceptional execution skills and takes pride in delivering polished, publication-ready work.
As a gut health-focused marketing copywriter, you will play a crucial role in executing performance assets for a brand that intersects health, supplements, and education. A deep understanding of the industry, our target audience, DSHEA compliance, and the ability to read and decipher health-related journal articles is essential.
In return for your hard work, we offer competitive compensation, a supportive and collaborative team environment, and also provide opportunities for professional development and growth.
If you’re a passionate storyteller who loves creating health-focused content that drives conversion, we’d love to hear from you.
About us:
We’re a mission-driven wellness brand that believes everyone (including pets!) deserves access to clinically-proven supplements and the opportunity to just thrive! Our team is fully remote, deeply passionate about empowering people to take control of their best health, and committed to excellence in everything we do.
Day-to-Day Responsibilities:
Email writing:
Create compelling, conversational email campaigns that drive engagement and sales
Write and manage multiple email types including:
Sales and promotional campaigns
Educational content and blog promotion
Post-purchase sequences
Abandoned cart flows
Customer retention series
Product education
Demonstrate mastery of email best practices including subject line optimization, content hierarchy, and clear calls-to-action
Work independently to plan, write, and polish emails requiring minimal edits before publication
Follow established templates and formatting guidelines to ensure smooth implementation
Maintain organized documentation and meet all deadlines consistently
Additional Responsibilities:
Write and edit website copy, landing pages, blogs, organic and paid media copy, video scripts, podcast scripts, Amazon copy and other marketing materials
Research and synthesize scientific studies to support marketing claims
Analyze content performance metrics, gather insights, and optimize copy for improved engagement and conversion in future campaigns
Work closely with the sales and product teams to ensure that the unique selling points and benefits of Just Thrives products are clearly communicated and compelling to potential customers.
Collaborate with team members to develop campaign concepts and messaging
Maintain a consistent brand voice, style, and message across all content and platforms, ensuring that all content reinforces Just Thrives brand identity and values.
Ensure all copy meets FDA/FTC compliance requirements
Monitor and analyze digital content trends and competitor strategies to identify opportunities for content innovation and improvement
Stay abreast of industry trends and updates to ensure Just Thrives digital content remains relevant and competitive
Required Skills & Experience
4+ years of direct response copywriting experience with demonstrated success in email marketing
Proven ability to write clear, engaging copy that converts
Strong understanding of direct response principles and email marketing best practices – bonus points for experience with Klayvio Marketing Automation Platform.
Experience writing for the health/wellness industry with knowledge of FDA/FTC/DSHEA compliance
Demonstrated ability to read and interpret scientific research papers and clinical studies
Exceptional editing and proofreading skills with meticulous attention to detail
Proficiency with standard marketing tools (Klaviyo, Loom, Google Workspace, etc.)
Strong project management skills with ability to independently manage multiple deadlines
A cursory knowledge of AI
Excellent time-management and organizational skills.
Ability to work independently and collaboratively in a fast-paced environment.
Culture & Values Fit
We’re looking for someone who:
Has a passion for health and wellness
Has an attitude of gratitude
Likes to work hard but also likes to have fun while getting things done
Will treat the company like its their own
Has a customer-focused mentality
Proactively manages their workload and communicates clearly about timelines
Demonstrates intellectual curiosity and commitment to continuous learning
Has an authentic interest in gut health/probiotics
Would be described by past employers as a motivated self-starter who take full ownership of their responsibilities
Has a natural gift for communication
Enjoys working in a team environment
Shows genuine care for team members by making their jobs easier, not harder
Contributes positively to team culture through collaboration and recognition of others
Assessment Process
Qualified candidates will be asked to:
Provide writing samples demonstrating email marketing expertise
Complete a paid writing test focused on email marketing and scientific content
Share examples of how they’ve improved processes or supported team members in past roles
Demonstrate their research and synthesis abilities with scientific content
Walk through their writing and editing process
Show proficiency with relevant marketing tools
What We Offer
Competitive compensation
Remote work environment
Opportunities for professional development and growth
A budget for employee self-care and education that facilitates and encourages training, seminars, massages, etc during normal business hours
Collaborative, supportive team culture
An Opportunity to grow with a fast-scaling brand
An open mind for new ideas and methodologies
To apply:
If you feel youre a great fit for the Just Thrive family, then we would love to hear from you. Email assets to [email protected] with the word “SQUASH” in the subject line.
Please also send:
Your resume
A cover letter explaining your relevant experience and interest in gut health
3 email marketing samples showing different types of campaigns
Just Thrive is proud to be an equal opportunity employer. All aspects of employment, including the decision to hire, promote, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Job Type: Full-time
Pay: $60,000.00 – $70,000.00 per year
Benefits:
401(k)
Health savings account
Paid time off
Schedule:
Monday to Friday
Work Location: Remote
