Description:
• Play a vital role in building VAWAA’s presence on social media.
• Develop a social media strategy that enhances brand awareness, grows organic reach, and drives engagement.
• Ideate, develop, and produce social content (text, images, videos) using user-generated content.
• Leverage all formats like IG carousels, stories and reels to amplify reach.
• Build relationships with followers, responding to comments, messages, and mentions in a timely manner.
• Keep up with timely trending topics on social media and develop content based off those trends.
• Identify and monitor trends in crafts, arts, pop culture, travel, music, and fashion.
• Identify and engage with influencers, artists, and brand ambassadors to build meaningful partnerships.
• Analyze social media metrics and insights for Instagram to inform strategy refinement and optimize performance.
• Work closely with founder to ensure consistent messaging and alignment with broader company goals.
Requirements:
• 2+ years of copywriting, journalism, social media, video production, or editing experience with a focus on creative, lifestyle, or culture brands.
• Exceptional writing skills paired with a keen eye for design and storytelling.
• Craft, design, travel and culture enthusiast, with sensitivity to create content that resonates with VAWAA’s diverse global audience.
• Deep expertise in brand marketing and content strategies, with the ability to scale a brand by repurposing content effectively across social media, newsletters, and blogs.
• Deep understanding of Instagram strategies, including best practices for posts, Reels, Stories, and engagement.
• Passionate about content trends with knowledge of current and emerging social products, editorial formats, emerging creators, and platform features.
• Ability to ideate and execute creative concepts and ideas using user-generated content.
• Expertise with social media measurement tools and reporting.
• Knowledge of SEO and content marketing principles.
• Has self-management skills and a take-charge attitude.
• Willingness to jump in when and where needed in service of team success.
• Ability to develop important, trust-based working relationships.
• Have a portfolio of writing and social video samples to share.
• Willingness to complete an edit test.
Benefits: