Job Title: Digital Marketing and Content Specialist
Job Description
The Mom Project is excited to partner with a team who is seeking a Digital Marketing and Content Specialist to lead and execute digital strategies that expand our reach, increase engagement, and drive revenue growth through content-driven, data-informed marketing efforts. This remote position offers flexible, project-based work (5-15 hours weekly) and involves a range of activities, from SEO optimization and content creation to data analytics and social media engagement. This role is ideal for a proactive marketer with strong financial writing and SEO skills, as well as experience using advanced digital tools.
Key Responsibilities
Content Creation & Strategy
• Develop and manage a content calendar for social media and blog posts.
• Create engaging written and visual content, such as social media carousels, blog articles, and newsletters, with an emphasis on finance-related topics.
• Research, interview, and write articles that align with the company mission, employing SEO best practices to drive organic growth.
• Utilize tools like ChatGPT and Claude to generate content ideas and drafts efficiently.
SEO & Web Optimization
• Conduct keyword research and optimize site content (metadata, schema markup) to enhance search engine visibility.
• Monitor website performance metrics (impressions, engagement, and traffic) and address errors identified by tools like Ahrefs.
• Build effective, user-centered web pages, collaborating with the founder for layout and copy guidelines.
Social Media & Engagement
• Develop and execute social media strategies that increase impressions, engagement rates, and followers.
• Measure and analyze social media metrics to adjust strategies for optimal performance.
• Create and share compelling content across various social platforms to maintain company voice and authority in the financial education field.
Data Analytics & Reporting
• Regularly review and report web metrics, including site traffic, conversions, and session attribution, using Google Analytics and other tools.
• Work independently to recommend data tools that reduce reliance on external agencies.
Growth & Revenue Targets
• Support strategic goals by enhancing the registration pipeline for FMC certifications and expanding partnerships with non-core schools.
• Contribute to achieving a 50% growth in social media impressions, engagement, and newsletter subscriptions.
• Develop and refine revenue models, particularly for the company newsletter’s B2B offerings.
Qualifications
• Proven experience with content marketing and SEO strategies.
• Proficiency in Google Analytics, Google Ads, Ahrefs, and website management platforms like Square Space.
• Strong skills in financial/business writing and ability to conduct interviews and research.
• Proficiency with AI tools for content generation (ChatGPT, Claude).
• Experience creating actionable insights from analytics data to drive digital strategy.
Compensation
Hourly rate of $35-50, based on experience. This is a 1099 contractor role with a flexible, remote work arrangement. Applicants must have their own equipment and workspace.
This role is central to the companiesÂ’ mission of expanding access to financial modeling training through targeted, high-impact content and digital marketing. If you’re passionate about digital marketing and want to make a tangible impact in finance education, weÂ’d love to hear from you!
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Candidates applying for this role are required to have US residency at the time of application.
