About Semarchy
Semarchy was founded in 2011 in Lyon, France, by a group of former colleagues from Sunopsis before it was acquired by Oracle. This team came together to build a people-first company, to develop a more agile approach to master data management. And so Semarchy – a mashup of semantic hierarchy – was born.
As a leader in the data integration and master data management markets, we enable organizations to rapidly generate business value from their data. Our Semarchy Data Management Platform enables organizations of any size, to quickly discover, govern, manage, integrate, and report critical information scattered across applications.
We are an international company with a globally inclusive office / hybrid and remote work environment with office locations in Phoenix, USA (Headquarters); London, UK; Lyon and Paris, France; and Mexico City, Mexico.
About the Role
The Growth Marketing Manager plans, organizes, and executes demand / growth marketing programs that create relevant and meaningful engagements with prospects and customers within SemarchyÂ’s ICP (Ideal Customer Profile) to inform and influence their buying decisions and broader relationship with our organization. This role partners closely with central / global marketing functions (digital and content marketing, product marketing, corporate communications, and marketing operations) to create defined demand marketing plans that deliver maximum impact on pipeline generation through a combination of tailored marketing programs across multiple channels (digital, online, in person events, and ABM.)
Responsibilities Include
• Engage proactively with direct and partner sales teams to support sales goals, identify marketing and sales enablement requirements, and gather feedback on marketing activities
• Customize centrally developed marketing campaigns and programs for local deployment (by geographical region, industry)
• In consultation with global marketing functions, develop annual and quarterly marketing plan to achieve pipeline and revenue goals
• Manage local marketing budget, insuring ROMI targets are met
• Identify optimization opportunities using performance dashboards and feedback from sales and marketing stakeholders
• Contribute to buyer journey mapping and content strategy for demand programs
• Use buyer insights to segment and optimize target audience
• Research, choose, design and manage events to be included as tactics in the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to increase engagement and conversion rates
• Develop and implement pipeline acceleration programs jointly with sales
What We Are Looking for in You
• Bachelor’s degree in marketing, business, or related concentration
• Master’s degree in marketing or business preferred
• 4+ years of successful experience in B2B software marketing (SaaS experience preferred)
• Proven track record working with direct sales teams and supporting programs to drive awareness, pipeline, and closed won opportunities
• Inbound marketing strategy / execution experience
• Previous sales or inside sales experience is a plus
• Ability to leverage buyer data / intent and insights in the development of marketing plans
• Strong capabilities to deliver best in class omni channel B2B marketing execution
• Ability to direct / collaborate on content development for complex demand generation programs
• Strong proficiency with data, analytics, and MA / SFA platforms: 6Sense, SFDC, HubSpot
• Strong organizational, communication, presentation, and interpersonal skills
