Job Overview
Join a prestigious family-owned winery as a Brand Manager, where you will play a crucial role in defining the future of our distinguished portfolio. This is a remarkable opportunity to utilize your entrepreneurial mindset, consumer-focused approach, and proficiency in brand strategy development to foster growth and innovation…
Key Responsibilities
• Develop and implement compelling brand strategies and positioning for our luxury wine brands, emphasizing unique selling propositions that resonate with our audience.
• Create comprehensive brand marketing plans, integrating PR, paid media, partnerships, events, and retail account management.
• Oversee the execution of brand marketing initiatives, ensuring consistent messaging and adherence to quality standards across all channels.
• Manage brand budgets, revenue, and gross margin to meet financial objectives.
• Collaborate with external partners and agencies to produce innovative content and manage related projects seamlessly.
• Work in close coordination with Production and Winemaking teams on product specifications and quality control.
• Partner with Sales to implement marketing strategies effectively and ensure the availability of necessary materials to support sales efforts.
• Ensure brand strategies are effectively reflected in public relations initiatives.
• Organize special events and media pitches to elevate brand visibility and engagement.
• Represent our brands with professionalism at trade and consumer events.
• Analyze brand performance and competitive positioning in collaboration with the Sales & Marketing Analytics team.
• Identify opportunities for brand expansion across various channels and consumer segments.
Required Skills
• Strong analytical, strategic, and creative competencies.
• Proficiency in brand strategy, marketing communications planning, and budget/P&L management.
• Exceptional presentation and communication abilities.
• Capability to manage multiple priorities and thrive in a dynamic, fast-paced environment.
• Self-driven and collaborative with excellent interpersonal skills.
Qualifications
• Bachelor’s degree plus a minimum of 4 years of experience in premium wine brand marketing, luxury goods, or a related beverage industry.
• Demonstrated experience in promotion, packaging, and merchandising design and execution.
Career Growth Opportunities
This position offers a unique pathway for professional growth and the chance to spearhead brand innovation initiatives within the luxury wine sector, presenting opportunities for skill enhancement and career advancement in a reputable family-owned establishment.
Compensation And Benefits
• Competitive salary range of (120K to )140K, commensurate with experience.
• This hybrid role requires onsite presence from Tuesday through Thursday and allows for remote work on Mondays and Fridays.
• Employment is contingent upon successful completion of a background check.
Employment Type: Full-Time
