Position Purpose:
Senior Analyst, Category Experience- Content
The Content Sr. Analyst is responsible for maintaining and updating mid-funnel category content (hundreds of browse pages) through data-driven content decisions that are designed to deliver navigation, education, and inspiration to instill customer trust and accelerate the path to purchase. This position works closely with cross-functional partners and Merchants to support Merchandising initiatives, promotional events and Pro priorities. Ultimately these improvements will result in improved customer satisfaction, increased Click-Thru Rates and decreased Bounce Rates. This role is an opportunity to be at the leading edge of truly channel-interconnected retail leadership, while further building functional skills in merchandising.
Key Responsibilities:
• 40% Analyze customer information (external data, internal research, site behaviors, post-transaction data) to identify the most significant opportunities to improve the customer experience across categories.
• 30% Identify opportunities to improve taxonomy, purchase path (search and navigation), data content, SEO and post-transaction results through tactical execution.
• 15% Execute system changes for promotional activity.
• 15% Develop and execute taxonomy changes in the system necessary to support new onboarding and business changes.
Direct Manager/Direct Reports:
• Position Reports to Mgr, Category Experience.
• No direct reports.
Travel Requirements:
• Typically requires overnight travel less than 10% of the time.
Physical Requirements:
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel required
Minimum Qualifications:
• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis, business analysis, data analytics
Preferred Qualifications (Content):
• Strong relationship building skills with cross-functional partners to effectively balance stakeholder priorities.
• Track record of taking ownership and driving results in the retail ecomm environment.
• Ability to use data to understand customer behavior and draw actionable insights from those results.
• Strong project planning skills to diligently self-manage deliverable timelines
• Strong numeric and advanced analytics aptitude
• Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
• High comfort level with working in an ambiguous, fast paced environment
• Ability to solve complex problems
• Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
• Strong attention to detail
Minimum Education:
• The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
Preferred Education:
• No additional education
Minimum Years of Work Experience:
• 2
Preferred Years of Work Experience:
• No additional years of experience
Minimum Leadership Experience:
• None
Preferred Leadership Experience:
• None
Certifications:
• None
Competencies:
• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict
