Position Purpose:
The Senior Analyst, Offsite Activations & Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities:
• 15% Communication – Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization
• 30% Continuous Improvement – Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs
• 10% Partnership – Partner with site testing team to define and determine most effective customer experience
• 30% Reporting & Analytics – Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources
• 15% Transaction Data Analysis – Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns
Direct Manager/Direct Reports:
• This position reports to the Manager, Orange Apron Media
• This position has 0 direct reports.
Travel Requirements:
• Typically requires overnight travel less than 10% of the time.
Physical Requirements:
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
Preferred Qualifications:
• Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, Google, etc.) – 3+ years desired
• Experience creating media plans and paid media strategy for brands and clients
• Experience using data for performance storytelling; ability to translate performance into actionable insights and recommendations
• Values & behaviors:
• Exceptional client service to internal and external stakeholders
• Strong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviews
• Attention to detail; oversees activation detail and campaign QA with the level of accuracy required
• Development driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms
• Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams
Minimum Education:
• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
Preferred Education:
• No additional education
Minimum Years of Work Experience:
• 3
Preferred Years of Work Experience:
• No additional years of experience
Minimum Leadership Experience:
• None
Preferred Leadership Experience:
• None
Certifications:
• None
Competencies:
• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
