Description:
• We’re looking for an experienced, creative, and strategic Social Media Manager to join us on a part-time, remote contract (up to 20 hours per week).
• You’ll be responsible for leading Cloudinary’s presence across multiple social platforms, managing campaigns, developing content strategies, and tracking performance metrics.
• This role is a great fit for someone passionate about social trends, strong in both written and visual content creation, and excited to build and engage with our vibrant online community.
Requirements:
• Proven experience in managing social media accounts, preferably for B2B/SaaS developer-focused technology companies. Experience with developing content for creative/marketer/developer personas a plus.
• Proficiency in using social media management and analytics tools such as Hootsuite and Sprout Social. Experience with Oktopost is a plus.
• Excellent copywriting and storytelling skills, with the ability to craft compelling content that drives engagement. Familiarity with AI tools for content and video production is a plus.
• Experience working with influencers to create social content and campaigns.
• Basic visual design skills (experience with tools like Canva) to create graphics for posts and campaigns.
• Strong analytical skills to interpret data, track performance metrics, and adjust strategies accordingly.
• Strong understanding of various social media platforms and their unique content formats, best practices, and audience dynamics.
• Ability to brainstorm innovative, creative social media campaigns that engage and encourage audience interaction.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• High-level understanding of paid advertising options on social media platforms, including audience targeting.
• Understanding of SEO, web traffic metrics, and how social media fits within and supports broader marketing strategies.
Benefits: