We are looking for a results-driven Walmart Account Manager to join our team and oversee the success of our product listings, SEO strategies, and PPC campaigns on Walmarts marketplace.
Key Responsibilities…
Product Management:
Upload and manage new product listings on Walmarts marketplace.
Ensure accuracy of product information, including descriptions, specifications, and images.
Optimize product listings for enhanced visibility and conversion rates.
SEO & Content Optimization:
Implement effective SEO strategies to improve product ranking and discoverability.
Research keywords and apply best practices for listing titles, bullet points, and product descriptions.
Monitor competitors and adjust SEO tactics accordingly.
PPC Campaign Management:
Create, manage, and optimize Walmart PPC campaigns.
Perform ongoing keyword discovery, expansion, and optimization.
Analyze campaign performance and make data-driven adjustments to improve ROI.
Account Management:
Act as the primary point of contact for Walmart marketplace operations.
Collaborate with cross-functional teams (marketing, supply chain, etc.) to ensure smooth execution of initiatives.
Monitor account performance metrics (sales, traffic, ranking) and implement strategies to achieve growth targets.
Reporting & Analysis:
Provide weekly and monthly performance reports with actionable insights.
Analyze sales data and market trends to identify growth opportunities.
Stay up to date with Walmarts platform updates and marketplace trends.
Qualifications:
Experience:
2+ years of experience managing Walmart marketplace accounts.
Proven track record in SEO and PPC campaign management, specifically within Walmart.
Experience with product listing uploads and optimization.
Skills:
Strong analytical skills with the ability to interpret data and make informed decisions.
Familiarity with Walmart Connect advertising platform and tools.
Knowledge of Walmart marketplace SEO best practices.
Ability to manage multiple projects and meet deadlines in a fast-paced environment
